A
Product Review is a marketing tool
to promote an item recommended by a market research evaluator/brand influencer.
A blog webmaster like yours truly can be an evaluator, I passed the training
and qualification exams provided by Bare International and also available free
lance. It does not matter whether the
blog or website has been on the web for long or not. Google (and other search
engines) will direct the searchers of a particular product or brand when
correct meta tags have been made for the post.
Because
we now live in fast-changing world, prospective customers may find your
business or brand in the web in just a few clicks thru the following searching
alternatives for:
hotels/restaurants/resort/family ktv:
1.
By Referrals – they knew what particular item/product they are looking for
recommended verbally by a friend or relative.
Like
for example, a client was told by a friend that ‘Hotel O’ is really amazing – the
client will key-in ‘Hotel O’ on the Google’s search box.
But
if another client has somehow experienced something bad staying in your place –
there may be a circumstance that the unsatisfied client may make bad publicity on
social media pertaining to your product or services. I saw quite a few of that
on Youtube uploaded by ordinary citizens when I am searching for a farm resort
where my family can stay for a weekend. I really like what is written on that
particular farm resort’s own website but
the moment I read reviews from former visitors who had posted their
dissatisfaction on their stay because of arrogant staff etc., I immediately
erased it from the list of my options. That is where review works. Me, I read
not just one but more comments from different people before eliminating them. I
am gauging the commentators if they are reliable enough to believe or they are just making-up stories because of
some misunderstandings with the staff. Hearing the same comment from different
people only means, it is 80% true.
2.
By Location – clients may use the product’s general name (e.g. Hotel) plus the
location (Quezon Province) if they are heading anywhere your brand/product is
located and have no idea where to stay.
Prospective
clients will key-in for example ‘Hotel +Calauag+Quezon’ – Google will crawl to the website where such
content exists. Narrowing search to Hotels in the area by putting the + sign to
connect each word- if one of the words does not appear on the blog – it will
not be brought to the site.
3.
Purpose/occasion
Venue/Seminar/Team
Building/ weddings/debut - some people
especially those who are in your area knew your company exists but they are not
really familiar of what you can offer unless they will have your brochure –
nowadays people are too busy to go somewhere just to inquire. The internet’s
search tool has always been very useful to find what they are looking for and
your competitors have a great edge from you if you are not yet found on the
web. If these searchers become satisfied with the information and reviews they
found about the brand/product –you are just a call away. Chances are more
customers and greater earning opportunities.
If
the product offerred satisfy the needs and wants of the searchers – for
example, I have a friend who has a colon illness, he searched for a vegetarian
sausages and patties on the web and found one when he typed easily digested
meat alternative for patients with digestion problem.
For
items like clothes, accessories and dresses – recommended by someone they trust
counts a lot.
Gadgets/Accessories/Apparel
etc.
1.
Also by referral
2.
Searching ‘customer reviews’ of
products available on the web
A
product or company may lose tons of customers not being listed or reviewed by a
single blogger. If it happens too that ONE SINGLE defective product get to the
hands of an ordinary e-customer mentioning
the item negatively on social sites may also be indexed on the net and will
bring tremendous damage to the product’s reputation.
Correct
information and assessment of the product done by not just one but many
reviewers give potential customers/buyers fair judgment of the product. It is a
fact too that 90 % of the product searchers have buying intentions if not on
the same day most likely in the near future.
If you find this piece of information helpful, please give it a plus and re-share it on your favorite social sites. Thanks for doing that :)
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