Pay-per-click
Advertising
Blogs
earn through pay-per-click (PPC)
advertising. As for me I have a Google
Publisher ID which entitles me for Google Adsense ads. All the advertisements displayed on this blog
is provided by Google Adsense. In
every article/content Google Adsense
displays related ads – if for example the article is about Shoes, shoes will be
put on display from sellers/companies all over.
There
are many other online advertising providers on the web but sometimes not available
in every country worldwide that even offers commission from product owners per
closed deal referred by a bloggers website. I think I have tried to enter
Amazon’s but I think my country is not included on their serviceable area.
Product Reviews
Another
way to earn is through ‘Product Reviews’
– a blog can get paid with free/sample items plus a cash incentive for items
asked by a Company to be reviewed. Companies choose which blog is appropriate
for a review – if you are a Travel Blog; hotels, airline companies or travel
agencies will reach out to you. You can have free accommodations, air fares as
freebies etc. That is huge savings for you and a handful of experience plus
additional pocket money –do not mistake that the cash benefit is like a bribe. You
will need to be remunerated for your TIME writing (not the write-ups!) the post to document your review plus the space in your website or blog for that
product’s publicity. That is why
companies shall note of it.
Others
mistakenly thought that blogs need to have millions of followers to be able to
attract brands to advertise or ask a product review; in truth it is just an additional benefit. The most important
quality for an evaluator/blogger is the reputation
and skill in expressing thoughts and findings in writing a compelling post.
Actually, a blogger’s website need not be that famous to qualify for a review
order because like what most companies are aware of – what matters is the presence of the review post on the search engines like Google or Bing etc. where it
will be indexed once the customer search for reviews of a particular product
even it is just their first time to see the blogger’s website.
A
blogger needs to build a reputation of honesty and integrity to convince
readers that what is written is from REAL customer experience and not just
posted out of financial incentives etc.
An
advertisement costs half the price of a product review since in an ad, the
details are provided by the product owner/company – the blogger need not
consume time writing the post anymore just posting it. They will just be paying for the space. It
will be up to the Company (depending on their generosity) to give free samples
or just a discount coupons for the blogger when purchasing the same item or
other products from their brand. Huge companies recognize the value of
bloggers, having big funding – samples etc. are out of the question even just
for an advertisement.
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