A
Product Review is a marketing tool
to promote an item recommended by a market research evaluator/brand influencer.
A blog webmaster like yours truly can be an evaluator, I passed the training
and qualification exams provided by Bare International and also available free
lance. It does not matter whether the
blog or website has been on the web for long or not. Google (and other search
engines) will direct the searchers of a particular product or brand when
correct meta tags have been made for the post.
